Vape Duty Guide →

E-Liquids

Made in the UK to our own recipes using premium, fully compliant ingredients, and only sold here. Seven different ranges, from smoking realism and balanced 50/50 to high PG and our innovative vapourless e-liquid; all with expert help to find the right one for you.

Find your ideal e-liquidCompare our ranges
  • UK-made since 2010
  • Only sold by JAC
  • 10,000+ product ratings
  • Multibuy savings, mix and match

Not sure where to start?

Compare our ranges side by side, or read our short guides to bases, nicotine types and strengths.

Compare rangesRead the guides

Our ranges

Each range is built around a different base and feel. Choose the range first, then the flavour and strength.

Compare our ranges

  • Vapourless

    Clear Steam™

    Zero visible vapour on exhale. The original vapourless choice for commuters and social situations where discretion is paramount, without sacrificing hit or flavour.

    Best for: Discreet vaping with no visible vapour

    • PG 90 / Water 10
    • Freebase

    From £4.99£3.74 each for 9+

    Shop Clear Steam™

  • Balanced 50/50

    Blend 22

    Consistent, everyday satisfaction. A curated selection of best-selling flavours in a balanced 50/50 ratio for a reliable mix of vapour and throat hit.

    Best for: Balanced everyday vaping at our lowest price

    • PG 50 / VG 50
    • Freebase

    From £2.49£2.09 each for 20+

    Shop Blend 22

  • Industry-Leading Choice

    Premium PG

    Flagship quality high-PG bases ensure perfect performance and flavour across any device.

    Best for: Authentic flavours with a firm throat hit

    • PG 70 / VG 30
    • Freebase

    From £4.99£3.49 each for 9+

    Shop Premium PG

  • The Realistic Alternative

    SMOKING

    Rapid nicotine delivery and an ultra-smooth finish. A high-performance nicotine salt base recreates the realistic sensation of smoking through authentic Tobacco and Menthol profiles.

    Best for: Smooth, realistic tobacco

    • PG 70 / VG 30
    • Nic salt

    From £4.99£3.74 each for 9+

    Shop SMOKING

  • The Authentic Throat Hit

    JAC Originals

    Maximum flavour clarity and a definitive High-PG throat hit. Classic fruit, menthol, and tobacco profiles designed for those seeking the traditional feel and tactile sensation of a cigarette.

    Best for: Our strongest throat hit, in classic tobacco and menthol

    • PG 80 / VG 20
    • Freebase

    From £4.99£3.49 each for 9+, mix and match

    Shop JAC Originals

  • Disposable-Style Flavour

    Ice Vape

    Intense fruit profiles with a refreshing icy exhale. These UK-made nicotine salts provide the high-impact flavour and smooth hit associated with disposables at a more cost-effective price point.

    Best for: Disposable-style ice flavours

    • PG 50 / VG 50
    • Nic salt

    From £4.99£3.49 each for 9+

    Shop Ice Vape

  • Premium VG

    Our range of premium e-liquids with a VG 70/30 base including our bestselling flavour, Pure Menthol. This range is best suited to sub-ohm vapers.

    Best for: Smoother vaping and bigger clouds

    • VG 70 / PG 30
    • Freebase

    From £4.99£3.49 each for 9+

    Shop Premium VG
  • PluspicNIC: mix your own40 flavours, 5 bases and your choice of strength, in a 50ml bottle.See how it works

Compare our ranges

All 10ml bottles. Multibuy discounts on all ranges.

Blend 22
Clear Steam™
Premium PG
JAC Originals
Ice Vape
SMOKING
Premium VG
Base
BasePG 50 / VG 50 PG 90 / Water 10 PG 70 / VG 30 PG 80 / VG 20 PG 50 / VG 50 PG 70 / VG 30 VG 70 / PG 30
Nicotine
NicotineFreebase Freebase Freebase Freebase Nic salt Nic salt Freebase
Strengths
Strengths6mg, 12mg, 18mg 6mg, 12mg, 18mg 0mg, 6mg, 12mg, 18mg 6mg, 12mg, 18mg 10mg, 20mg 12mg, 18mg 3mg, 6mg, 12mg, 18mg
Flavours
Flavours9 2 12 6 4 2 12
From
From£2.49£4.99£4.99£4.99£4.99£4.99£4.99
Multibuy
Multibuy£2.09 each for 20+ £3.74 each for 9+ £3.49 each for 9+ £3.49 each for 9+, mix and match £3.49 each for 9+ £3.74 each for 9+ £3.49 each for 9+
Best for
Best forBalanced everyday vaping at our lowest price Discreet vaping with no visible vapour Authentic flavours with a firm throat hit Our strongest throat hit, in classic tobacco and menthol Disposable-style ice flavours Smooth, realistic tobacco Smoother vaping and bigger clouds

Shop by flavour

Every flavour group across our ranges, with the one customers reorder most.

Nicotine-free and low nicotine

Nicotine-free

For adults who vape for the flavour alone. Most of our flavours come in 0mg, in 10ml bottles or larger 50ml bottles.

  • 0mg
  • 10ml and 50ml
Shop nicotine-free

Low nicotine

Lighter strengths for a gentler throat hit, available across most of our ranges. Pick your strength on any product page.

  • 3mg
  • 6mg
Shop low nicotine

picNIC · Mix your own

Make your own e-liquid, the easy way

Choose from 40 flavours and 5 bases, set your own strength, and mix it into a 50ml bottle. No experience needed.

Shop picNICShop flavour concentrates
  1. Step 1 Pick a flavourChoose from 40 picNIC flavours, from tobacco and menthol to fruit.
  2. Step 2 Pick your base and strengthFive bases, from high PG to high VG, and 0 to 18mg.
  3. Step 3 Shake and vapeYour kit has four 10ml bases and one 10ml flavour. Pour them into a 50ml bottle and shake.
flavours
40
bases
5
strength range
0–18mg
from, for 50ml
£12.99
Flavour concentratesFor people who already mix. 10ml bottles.From £2.99 Nicotine shots10ml shots to add strength to your mix.From £2.99

Bestsellers

  1. A 10ml box of JAC Vapour Pure Menthol PG 70 / VG 50 e-liquid, featuring a teal and white design with bold white text, set against a plain white background.
    Our #1 Bestseller

    JAC Vapour

    Pure Menthol PG E-Liquid 10ml

    Base: PG

    Strengths: 0mg, 6mg, 12mg, 18mg

    In stock
    From £4.99
  2. 50ml Pure Menthol picNIC Kit

    JAC Vapour

    Pure Menthol E-Liquid 50ml

    Base: PG, VG, Pure VG, Nic Salt, Vapourless

    Strengths: 0mg, 3mg, 6mg, 12mg, 18mg

    In stock
    £13.79
  3. A 10ml box of JAC Vapour Real Tobacco Gold high PG e-liquid in 12mg strength, featuring a brown and white colour scheme with vertical text.

    JAC Vapour

    Real Tobacco Gold PG E-Liquid 10ml

    Base: PG

    Strengths: 6mg, 12mg, 18mg

    In stock
    From £4.99
  4. Clear Steam Pure Menthol 10ml e-liquid

    JAC Vapour

    Pure Menthol Vapourless E-Liquid 10ml

    Base: Vapourless

    Strengths: 6mg, 12mg, 18mg

    In stock
    From £4.99
  5. True Menthol STS

    JAC Vapour

    True Menthol 50/50 E-Liquid 10ml

    Base: 50/50

    Strengths: 6mg, 12mg, 18mg

    In stock
    £2.69
  6. A 10ml Real Raspberry PG 30 VG 70 e-liquid, featuring a vibrant magenta pink and white packaging design with bold white text.

    JAC Vapour

    Real Raspberry PG E-Liquid 10ml

    Base: PG

    Strengths: 6mg, 12mg, 18mg

    In stock
    From £4.99
  7. Bottle of Blend 22 Tobacco e-liquid with 50/50 base

    JAC Vapour

    Tobacco 50/50 E-Liquid 10ml

    Base: 50/50

    Strengths: 6mg, 12mg, 18mg

    In stock
    From £2.49
  8. 10ml bottle of 50/50 Golden Rolling Tobacco e-liquid with yellow label

    JAC Vapour

    Golden Rolling Tobacco 50/50 E-Liquid 10ml

    Base: 50/50

    Strengths: 6mg, 12mg, 18mg

    In stock
    From £2.49
  9. A red and white box of JAC VAPOUR Strawberry Chew VG 70% e-liquid, 10ml size, shown on a clean white background with a soft shadow.

    JAC Vapour

    Strawberry Chew PG E-Liquid 10ml

    Base: PG

    Strengths: 6mg, 12mg, 18mg

    In stock
    From £4.99
  10. A 10ml box of JAC Vapour Real Tobacco Silver 10ml high PG e-liquid, featuring a minimalist grey and white design with vertical text.

    JAC Vapour

    Real Tobacco Silver PG E-Liquid 10ml

    Base: PG

    Strengths: 6mg, 12mg, 18mg

    In stock
    £5.29

Choosing an e-liquid

The short answers. Each links to a full guide where we have one.

PG and VG: what each of our bases feels like

PG carries flavour and gives a firmer throat hit; whereas VG gives a smoother inhale and makes more vapour. Our bases run from high PG in Premium PG, to 50/50 in Blend 22 and Ice Vape, to high VG in Premium VG.

Read our guide to PG and VG

Freebase and nic salt

Freebase nicotine gives a sharper throat hit, especially at higher strengths. Nic salt feels smoother at the same strength. Our SMOKING and Ice Vape ranges use nic salts; our other ranges use freebase nicotine.

Choosing a nicotine strength

Strength is shown in mg per ml, up to the UK limit of 20mg/ml. If a vape feels too strong, try a lower strength or a nic salt type; if it feels too light, try a higher one. Many of our flavours also come in a 0mg nicotine strength.

Matching your e-liquid to your device

High-PG e-liquids such as JAC Originals, Premium PG and Clear Steam suit mouth-to-lung pods and coils of 1.0 ohm. Premium VG suits lower-resistance coils such as 0.4 and 0.6 ohm. 50/50 works best at around 0.8 ohm.

Why JAC

We've been producing e-liquid in the UK since 2010, and some of our flavours have been on sale for more than 10 years. You will only find them here in our online store.

  • Exclusive, Online Only

    You won't find JAC products elsewhere

  • Premium Quality

    Superior performance and fully compliant

  • Specialist Guidance

    Support from our team of vape experts

  • Proudly Independent

    British, privately-owned business since 2010