Privacy Policy & Cookies

This privacy policy sets out how we use and protect any information that we collect about you when you interact with us.

The data we collect, why we collect it, and how we use that data, is set out below. If have any questions about your data, you can contact us at any time at

We are committed to ensuring that your privacy is protected, and should we ask you to provide any information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


What we collect

We may collect the following information:

  • Name
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Purchase history

For the exhaustive list of cookies we collect, please see the list at the bottom of this page.


Why we collect information

We want to give you the best possible customer experience.

One way to achieve that is to get the best picture we can of who you are by processing the data we have about you. We then use this to offer you promotions, products and services that are most likely to interest you.

In the case of JAC Pack members, we may also offer you relevant rewards.

There are a number of different reasons by which a business is legally permitted collect and use your data. The legal bases for which which we collect and process your data are as follows:


Contractual Obligations

In some situations, we need to collect and process your data to comply with our contractual obligations to you. For example, if you place an order with us, we will collect your address details to enable us deliver your products to you.



In some situations, we collect and process your data with your consent. For example, when you check a box to receive our email newsletters.

If you later change your mind you can always change your settings via your account homepage. You can also unsubscribe from any marketing communications by clicking the unsubscribe link in the email itself.


Legitimate Interest

In some situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we will use your purchase history to send you or make available personalised offers and we may use this information to customise the website according to your interests. We also combine the shopping history of many customers to identify trends and ensure the new products, offers, and services, we are developing best suit your needs.  By creating an account with us, we will subscribe you to our newsletter mailing list.  You can unsubscribe at any time through your account, or by clicking on the unsubscribe link in any received email.


Controlling your personal information

You have the right to request a copy of any information about you that we hold at any time, and also to have that information corrected if it is inaccurate. To ask for your information, or to ask for your information to be amended please contact us at

If we choose not to action your request, we will explain to you the reasons for our refusal.


Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.


Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.


Direct marketing

You have the right to stop the use of your personal data for direct marketing activity. We must, and will, always comply with your request.

To stop direct marketing activity, you can always change your settings via your account homepage. You can also unsubscribe from any marketing communications by clicking the unsubscribe link in the email itself.

If you run into any technical issues you can also just make your request by email at


Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission.



We know how important data security is to our customers and we are committed to ensuring that your information is secure and safe.

In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect and process. We also regularly monitor our systems and processes for potential vulnerabilities to ensure your data remains protected and secure.


How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


List of cookies we collect

The table below lists the cookies we collect and what information they store.


COOKIE Description


The association with your shopping cart.


Stores the category info on the page, which allows pages to display more quickly.


The items that you have in the Compare Products list.


Your preferred currency


An encrypted version of your customer id with the store.


An indicator if you are currently logged into the store.


An encrypted version of the customer group you belong to.


Stores the Customer Segment ID


A flag, which indicates whether caching is disabled or not.


You session ID on the server.


Allows guests to edit their orders.


The last category you visited.


The most recent product you have viewed.


Indicates whether a new message has been received.


Indicates whether it is allowed to use cache.


A link to information about your cart and viewing history if you have asked the site.


The ID of any polls you have recently voted in.


Information on what polls you have voted on.


The items that you have recently compared.


Information on products you have emailed to friends.


The store view or language you have selected.


Indicates whether a customer allowed to use cookies.


The products that you have recently viewed.


An encrypted list of products added to your Wishlist.


The number of items in your Wishlist.


This tracks a visitors movement throughout our site