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E-Liquids

Made in the UK to our own recipes using premium, fully compliant ingredients, and only sold here. Seven different ranges, from smoking realism and balanced 50/50 to high PG and our innovative vapourless e-liquid; all with expert help to find the right one for you.

Find your ideal e-liquidCompare our ranges
  • UK-made since 2010
  • Only sold by JAC
  • 10,000+ product ratings
  • Multibuy savings, mix and match

Our ranges

Each range is built around a different base and feel. Choose the range first, then the flavour and strength.

Compare our ranges

  • Vapourless

    Clear Steam™

    Zero visible vapour on exhale. The original vapourless choice for commuters and social situations where discretion is paramount, without sacrificing hit or flavour.

    Best for: Discreet vaping with no visible vapour

    • PG 90 / Water 10
    • Freebase

    From £4.99£3.74 each for 9+

    Shop the range

  • Balanced 50/50

    Blend 22

    Consistent, everyday satisfaction. A curated selection of best-selling flavours in a balanced 50/50 ratio for a reliable mix of vapour and throat hit.

    Best for: Balanced everyday vaping at our lowest price

    • PG 50 / VG 50
    • Freebase

    From £2.49£2.09 each for 20+

    Shop the range

  • Industry-Leading Choice

    Premium PG

    Flagship quality high-PG bases ensure perfect performance and flavour across any device.

    Best for: Authentic flavours with a firm throat hit

    • PG 70 / VG 30
    • Freebase

    From £4.99£3.49 each for 9+

    Shop the range

  • The Realistic Alternative

    SMOKING

    Rapid nicotine delivery and an ultra-smooth finish. A high-performance nicotine salt base recreates the realistic sensation of smoking through authentic Tobacco and Menthol profiles.

    Best for: Smooth, realistic tobacco

    • PG 70 / VG 30
    • Nic salt

    From £4.99£3.74 each for 9+

    Shop the range

  • The Authentic Throat Hit

    JAC Originals

    Maximum flavour clarity and a definitive High-PG throat hit. Classic fruit, menthol, and tobacco profiles designed for those seeking the traditional feel and tactile sensation of a cigarette.

    Best for: Our strongest throat hit, in classic tobacco and menthol

    • PG 80 / VG 20
    • Freebase

    From £4.99£3.49 each for 9+, mix and match

    Shop the range

  • Disposable-Style Flavour

    Ice Vape

    Intense fruit profiles with a refreshing icy exhale. These UK-made nicotine salts provide the high-impact flavour and smooth hit associated with disposables at a more cost-effective price point.

    Best for: Disposable-style ice flavours

    • PG 50 / VG 50
    • Nic salt

    From £4.99£3.49 each for 9+

    Shop the range
  • PluspicNIC: mix your own40 flavours, 5 bases and your choice of strength, in a 50ml bottle.See how it works

Compare our ranges

All 10ml bottles. Multibuy prices apply when you mix and match within a range.

Range Base Nicotine Strengths Flavours From Multibuy Best for
Blend 22 PG 50 / VG 50 Freebase – 11 £2.49 £2.09 each for 20+ Balanced everyday vaping at our lowest price
Clear Steam™ PG 90 / Water 10 Freebase – 3 £4.99 £3.74 each for 9+ Discreet vaping with no visible vapour
Premium PG PG 70 / VG 30 Freebase – 12 £4.99 £3.49 each for 9+ Authentic flavours with a firm throat hit
JAC Originals PG 80 / VG 20 Freebase – 7 £4.99 £3.49 each for 9+, mix and match Our strongest throat hit, in classic tobacco and menthol
Ice Vape PG 50 / VG 50 Nic salt – 5 £4.99 £3.49 each for 9+ Disposable-style ice flavours
SMOKING PG 70 / VG 30 Nic salt – 2 £4.99 £3.74 each for 9+ Smooth, realistic tobacco
Premium VG VG 70 / PG 30 Freebase – 12 £4.99 £3.49 each for 9+ Smoother vaping and bigger clouds

Shop by flavour

Every flavour group across our ranges, with the one customers reorder most.

Nicotine-free and low nicotine

Nicotine-free

For adults who vape for the flavour alone. Most of our flavours come in 0mg, in 10ml bottles or larger 50ml bottles.

  • 0mg
  • 10ml and 50ml
Shop nicotine-free

Low nicotine

Lighter strengths for a gentler throat hit, available across most of our ranges. Pick your strength on any product page.

  • 3mg
  • 6mg
Shop low nicotine

picNIC · Mix your own

Make your own e-liquid, the easy way

Choose from 40 flavours and 5 bases, set your own strength, and mix it into a 50ml bottle. No experience needed.

Shop picNICShop flavour concentrates
  1. Step 1 Pick a flavourChoose from 40 picNIC flavours, from tobacco and menthol to fruit.
  2. Step 2 Pick your base and strengthFive bases, from high PG to high VG, and 0 to 18mg.
  3. Step 3 Shake and vapeYour kit has four 10ml bases and one 10ml flavour. Pour them into a 50ml bottle and shake.
flavours
40
bases
5
strength range
0–18mg
from, for 50ml
£12.99
Flavour concentratesFor people who already mix. 10ml bottles.From £2.99 Nicotine shots10ml shots to add strength to your mix.From £2.99

Bestsellers

Shop all bestsellers

Not sure where to start?

Compare our ranges side by side, or read our short guides to bases, nicotine types and strengths.

Compare rangesRead the guides

Choosing an e-liquid

The short answers. Each links to a full guide where we have one.

PG and VG: what each of our bases feels like

PG carries flavour and gives a firmer throat hit; whereas VG gives a smoother inhale and makes more vapour. Our bases run from high PG in Premium PG, to 50/50 in Blend 22 and Ice Vape, to high VG in Premium VG.

Read the PG and VG guide

Freebase and nic salt

Freebase nicotine gives a sharper throat hit, especially at higher strengths. Nic salt feels smoother at the same strength. Our SMOKING and Ice Vape ranges use nic salts; our other ranges use freebase nicotine.

Choosing a nicotine strength

Strength is shown in mg per ml, up to the UK limit of 20mg/ml. If a vape feels too strong, try a lower strength or a nic salt type; if it feels too light, try a higher one. Many of our flavours also come in a 0mg nicotine strength.

Matching your e-liquid to your device

High-PG e-liquids such as JAC Originals, Premium PG and Clear Steam suit mouth-to-lung pods and coils of 1.0 ohm. Premium VG suits lower-resistance coils such as 0.4 and 0.6 ohm. 50/50 works best at around 0.8 ohm.

Why JAC

We've been producing e-liquid in the UK since 2010, and some of our flavours have been on sale for more than 10 years. You will only find them here in our online store.

  • Exclusive, Online Only

    You won't find JAC products elsewhere

  • Premium Quality

    Superior performance and fully compliant

  • Specialist Guidance

    Support from our team of vape experts

  • Proudly Independent

    British, privately-owned business since 2010