Views & Insights


  • Talking PODs

    I often wonder if we communicate well enough that we are not a tobacco company. I also wonder if we communicate effectively enough that we are one of the only...

    Neil McCallum |

  • An update from the ASA

    It’s only taken a year and a half since the full implementation of the TPD, but the Advertising Standards Agency has finally decided to relax their stance on e-cigs.In some...

    Matt Brown |

  • Player 2 has entered the game

    With many of the biggest tobacco companies making inroads into the vaping industry, we ask why and whether this is a good thing, a bad thing or just a thing!Big...

    Matt Brown |

  • Vaping is a disruptive technology

    By now, you will have heard about e-cigarettes (we prefer to call it vaping) and how effective many have found them be in quitting tobacco.We at JAC Vapour are part...

    Neil McCallum |

  • New Horizons - An update from JAC's CEO

    It's been a busy few weeks at JAC. To be honest, I can't believe its nearly summer.In the last 5 weeks we have been busy... We launched our SERIES-B DNA...

    Neil McCallum |

  • Vaping - A Harm Reduction Proposal

    Following on from yesterday's post looking at how switching to e-cigs has benefited his health, long time vaper, Terry Walker, has also come up with a Harm Reduction proposal incorporating...

    Terry Walker |

  • Vaping and the NHS

    Ah, the good old NHS. One of the great British institutions, it's been at the heart of the UK since its inception in 1948. For over 60 years its been...

    Matt Brown |

  • A Billion Lives - JAC Vapour's Review

    By the end of the 21st century a billion people are projected to die from smoking-related illnesses. On its own, such a number is impossible to fully understand. It’s the...

    Matt Brown |