Quality e-liquids done right

Published by Matt Brown on 19th Mar 2018

How much thought do you put into what goes into your mouth?

We’ve got traffic light codes on our foods, we know the calorific content of that can of fizzy juice, and if you’ve got an allergy then scanning a list of ingredients has become second nature.

But what about when it comes to e-liquids? How confident can you be that what you’re vaping is a high-quality product that’s free of any nasties?

A long time ago, well before it was a legal obligation, we made it our mission to ensure that the e-liquids we create and produce used only the highest quality ingredients. We made a decision to manufacture our e-liquids in the UK to give us full control over their production, and each and every flavour has been created using our own recipe and to our exacting standards.

We also took a decision to keep our e-liquids free from then questionable, and now illegal, ingredients like Diacetyl.

We maintain that position today not just because the law says we have to, but because it’s the right thing to do. We’ll leave it to others to skirt around the rules – we think it’s important that our customers can feel safe using our products, and know just exactly what it is they’re vaping.

That’s why when you’re shopping for e-liquid we always recommend checking the label and giving the ingredients a scan. You can even check ours, though you can trust us when we say that all you’ll find in our e-liquids are ingredients of the highest quality and meeting current legislation without any of the nasties.

What does the law say about e-liquids?

  • Nicotine-containing liquids cannot be sold in bottles larger than 10ml.
  • Nicotine-containing liquids are limited to a maximum of 20mg, or 2% per ml.
  • E-liquids must carry a warning label.
  • E-liquids must be fitted with a child-resistant cap.
  • E-liquids must not contain specific chemicals including Diacetyl or Acetyl Propionyl, or additives such as vitamins or colourings.