Posted on 27 March 2015 by Matt Brown.
Loyalty is a funny thing, and when it comes to loyalty to a brand, it can be a very complex thing to pin down. Why should one brand or company inspire loyalty over another? One might expect that price is the holy grail for most consumers (and it's certainly a factor), but the truth is a good deal more complicated than that.
You'd be forgiven for thinking that brand loyalty may not yet exist in the vaping industry. As still a relatively young marketplace, new products and indeed companies spring up and disappear very quickly, leaving consumers little time to develop an affinity for any one brand.
Vapers, however, are some of the savviest consumers around, and the wider vaping community is instrumental in deciding whether new products succeed or fail. They offer incredibly useful feedback to companies, and their word of mouth support for a brand is key to attracting and retaining new customers.
Here at JAC Vapour, we have a very loyal customer base, which has developed and evolved over the past few years; but why should so many people choose us over the myriad other e-cigarette brands available?
Our customers are at the heart of every decision we make as a company. We know and believe that the customers make the company, and without them, we couldn't exist. Due to this, we place the greatest importance on the quality of our customer service. We're consumers as well, after all, and we treat our customers in the way we'd expect to be treated ourselves.
Electronic cigarettes come with a bit of a learning curve, which is easier for some to master than others. We understand that our responsibility doesn't end when your order is shipped, which is why our dedicated customer service team are on hand to help six days a week. As an electronic product, however, we also know that occasionally things can go wrong, and we're always more than happy to offer troubleshooting support, technical assistance and even to replace products when we're unable to resolve a problem.
Our entire business model is based around three pillars; Quality, Performance and Reliability. We seek out the best possible vape products to offer to our customers and work closely with various manufacturers to ensure that all of our products are manufactured to the highest standards, while offering optimum performance.
We conduct independent testing, . Product safety is incredibly important to us, and to that end we take great pains to make sure that everything we sell conforms to CE and RoHS certification standards.
Our reliability record is a point of pride, with a failure rate well below the norm for electronic goods. We also offer a 14 Day No Quibble Money Back Guarantee, as we understand that e-cigs aren't always for everyone, and all of our hardware is sold with a warranty (up to four months in the case of chargers and PCCs) that protects against manufacturing failure. We believe that all of this helps to promote trust in our products, and to encourage loyalty to our brand.
In addition to all of this, we operate our very own loyalty scheme, which rewards customers for their continued support of our products. Gold Points can be earned on our web store for a variety of actions, including making a purchase and leaving reviews, and these points can then be redeemed against future orders. The more a customer interacts with our site, the more points they can earn.
We also operate a referral scheme, enabling customers to earn £5 to spend on the store. When a friend has been referred to us and their first order has been placed, your account will automatically be credited with your reward; it's that easy.
When points have been earned, they can be redeemed in your shopping cart prior to checkout. Simply adjust the slider found there to set the number of points you wish to spend.
Brand loyalty is cumulative and requires constant work to maintain. We are always working on maintaining standards and developing new ways of supporting and rewarding our customers. Keep checking our website for new promotions, product support and troubleshooting advice.