The vape duty is coming
A quick, honest heads-up. From October the UK government is adding a new duty to all e-liquid — £2.64 per 10ml once VAT is added on. After ten years of holding our prices, this one's out of our hands.
What it means for you
The duty is charged on every millilitre of e-liquid — including nicotine-free — so each of your 10ml bottles will cost £2.64 more once it lands:
The good news: we've a fresh batch of pre-duty stock landing in September, and we'll keep selling it at pre-duty prices while stocks last — we expect that to run into early 2027. If you'd like to stock up, the simplest approach is to double an order or two and set the extra aside.
We'll also be sharing some guidance soon to help you work out what's right for you — just some useful information to help guide you through the upcoming vape duty change.
None of us asked for this change, but we'll do everything we can to soften the landing — and we'll keep being straight with you the whole way through.
Thanks as always, for being a JAC customer.
Emma Logan, CEO
