Vape Duty is coming

VAPE DUTY • FROM OCTOBER 2026

Vape Duty - Buy a little more now, save later

A simple way to soften the Vape Duty price rise.

Hi there,

A few weeks ago we wrote to let you know the Vape Duty was coming, and this week we published a full guide explaining exactly how it'll work. Since then, we've noticed something worth sharing directly.

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Around a quarter of you have already started buying a little more with each order — building up e-liquid at today's prices before the duty lands.

How to start stocking up

The easiest way to prepare is to add a little extra e-liquid to your orders now to start stocking up. That way you'll save some money for a while when Vape Duty begins.

Worth remembering

• Each e-liquid will keep its usual price until our pre-duty stock runs out, which could happen any time between October and next March.

• E-liquid keeps well — most stays perfectly good for 12–18 months or more when stored normally, so there's no rush to use it all at once.

Read our full Vape Duty guide →


We'll keep sharing honest updates as October gets closer.

Emma Logan, CEO

Emma Logan
About the author
Emma Logan
CEO & Co-Founder at JAC Vapour

Emma co-founded JAC Vapour in 2010 with her husband Andrew, after switching from a 20-a-day smoking habit to vaping herself. She has called publicly for stricter e-liquid testing and regulation since the industry's early days, and has represented JAC Vapour in national press and in written evidence to a UK Parliamentary inquiry on vaping regulation. She now leads JAC Vapour as CEO.

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